TAINY ︎
2020
DIRECTOR, CREATIVE DIRECTOR, PHOTOGRAPHER
Tainy is world renowned producer, and songwriter. Leading a new wave of Latin music for over a decade, Tainy, has been the mastermind and key component behind some of the most iconic hits such as "
I Like It" by
Cardi B featuring
Bad Bunny and
J Balvin and "No Es Justo" by
J Balvin feat.
Zion & Lennox.
Over the course of several months, I developed Tainy’s brand from the inside out. Merging today’s cultural trends mixed with Latin roots and Tainy’s dialogue, our videos, photography, and bilboards have scaled globally.
KRIS FLOYD ︎
2019
DIRECTOR, CREATIVE DIRECTION, PHOTOGRAPHY
Kris Floyd is an emerging urban artist from Puerto Rico. His music is raw, deeply personal, and speaks on behalf of the streets of his city. His visuals and brand are crafted to not only elevate his message but also to tell a deeper story behind words.
THE GARDEN ︎
2019
FOUNDER, CREATIVE DIRECTOR
The Garden is an art collective from Toronto comprised of myself, Chris Godfrey (musician), and Peter Work (designer). All working as artists in separate fields, we can together with the goal of showcasing our work in a unified way. This shipping container was designed and built, from scratch and by hand, by us to display our work within.
Click to view the entire project.SMOOVE'L ︎
2019
DIRECTOR
Based out of NYC, Smoove’L is leading the trap music charts. As his first major single, Smoove’L wanted a fresh approach that allows his comedic self to shine paired with a fresh approach towards music videos in his lane.
SEAN LEON ︎
2019
DIRECTOR, PHOTOGRAPHY
Sean is a is a Canadian rapper, singer, and record producer from Toronto, Ontario. Known for his work with Kanye West on the “Jesus is King” Album, Sean has assisted in shaping Daniel Caeser’s career and continues to release his own music.
Sean and I worked together to craft an image that encompasses the essence of his origins and reflects the tones of his music.
MOZART LA PARA ︎
2020
DIRECTOR, CREATIVE DIRECTOR, PHOTOGRAPHER
Mozart is a Dominican rapper and singer signed to Roc Nation. Throughout his career, Mozart has had numerous hits on Billboard's Tropical Songs chart and has starred on multiple Television programs and films. Mozart’s personality, charisma, and charm has been the backbone behind his work and the focus behind all his visuals.
CHRIS YONGE ︎
2020
DIRECTOR, CREATIVE DIRECTOR, PHOTOGRAPHER
Chris Yonge is a multitalented producer, singer, and rapper from Toronto. Having grown up in the 90s, he’s deeply rooted in nostalgia and finds ways to pay homage to his influences.
Cash is merely a visual reflection of his values and what separates Chris from the rest.>
AQUILA ︎
2019
DIRECTOR, CREATIVE DIRECTION
Aquila is an emerging rapper and singer from a small town located in central Texas. His music is inspired by his surroundings and has gone through his share of hardships, all of which is expressed visually through our project titled “Always Home”. This long format music video, comprised of two songs and a dialogue from Aquila’s grandmother, showcase a lifestyle and environment that reflects what it means to be from Texas, and more importantly, what it means to be Aquila.
